This is my go-to Pork Rub! I found this posted on the uglybrothers.net site
Also known as Butt Rub, this should be generously rubbed all over your pork butt or shoulder a minimum of a few hours or, preferably, the day before your pig meat is smoked.
2 TBS Kosher Salt DO NOT use iodized salt!
4 TBS Dark Brown Sugar
2 TBS Cumin Seed ground
2 TBS Chile Powder New Mexican is best
2 TBS Black Pepper fresh cracked
1 TBS Cayenne Pepper
4 TBS Hungarian Paprika
2 TBS Ground Sage
Makes about one cup, enough for a good pork butt.